Overview of ADIPEC to be held in early November

The ADIPEC 2025 petroleum exhibition was successfully held at Abu Dhabi during Nov.3-6, attracting participation from oil industry enterprises, experts, and audiences from multiple countries and regions across the globe. The event focused on core areas such as petroleum exploration, development, production, and sustainable development, showcasing the latest technologies, equipment, and solutions, thereby establishing a crucial platform for industry exchange and collaboration. Shenyang Taige Oil Equipment as one leading manufacturer of cementing and drilling lab test equipment still attended this great event.

Shenyang Taige Oil Equipment as producer and service provider of One-stop Test Solution for the cementing and drilling industry met with various parterners, valued customers and new visitors.

Planning and Proposal Development: Establish a dedicated task force to define the exhibition theme, objectives, and event arrangements. Develop a detailed work plan, including timelines, responsible parties, and task assignments, to ensure the preparation process progresses smoothly.
Exhibitor and Audience Invitation: A wide range of renowned enterprises in the petroleum industry were invited to participate through various channels, covering specialized fields such as petroleum exploration equipment, drilling technology, refining and petrochemicals, and environmental protection technologies. Additionally, experts, scholars, corporate representatives, and potential attendees from the petroleum sector were actively invited to the event. Promotion was conducted via official websites, social media, and industry exhibitions, effectively enhancing the event’s visibility and influence.
Exhibitor Services and Support: A dedicated exhibitor service team will be established to provide comprehensive services and support to participating enterprises, including booth setup, equipment debugging, material distribution, and client reception. Issues and difficulties encountered by exhibitors during the exhibition will be promptly resolved to ensure smooth product and technology showcases.
Audience Reception and Guidance: Arrange professional reception staff to provide warm and attentive services to visitors. Set up clear signage and directional indicators to guide attendees efficiently to their target booths and event areas. Additionally, offer free promotional materials and souvenirs to enhance audience engagement and satisfaction.
Media Collaboration: Established partnerships with multiple industry media outlets, conducting comprehensive and multi-angle promotional coverage of the exhibition through news reports, feature interviews, and advertising placements, thereby expanding the event’s influence both within and outside the industry.
Social Media Operations: Utilize social media platforms such as WeChat Official Accounts, Weibo, LinkedIn, and others to publish exhibition updates, event previews, speaker introductions, and other content, engaging with audiences to enhance the exhibition’s visibility and participation.
Offline Promotion: Conduct promotional activities at industry exhibitions, seminars, forums, and similar events by distributing promotional materials and inviting potential exhibitors and attendees to participate in this petroleum exhibition.
We conducted investment promotion efforts through various channels, including telemarketing, email marketing, and on-site visits, actively engaging with potential exhibitors to introduce the advantages and features of the exhibition, thereby attracting companies to participate. As a result, we successfully attracted numerous well-known enterprises and achieved the expected target for booth bookings.
Team collaboration is crucial: The successful hosting of this oil exhibition would not have been possible without the joint efforts and close cooperation of all working members. During the process, enhanced communication and coordination among various departments fostered synergy, effectively improving work efficiency and quality.
The promotional efforts yielded remarkable results: by comprehensively leveraging diverse communication channels and strategies, the exhibition’s visibility and influence were effectively enhanced, attracting more participating companies and visitors.